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Lupin Diagnostics : A Brand Launch

  • Strategy

    Brand Strategy, Visual Design, Art Direction

  • Design

    Branding, Digital, Advertising

  • Client

    Lupin Diagnostics

Challenge

Brand Presence to establish a diagnostics brand

Lupin Limited is an Indian multinational pharmaceutical company based in Mumbai. It is one 

of the largest generic pharmaceutical companies by revenue globally.

Glimpse of the Burp Creativity!

What we do

Created a brand name, tagline, identity and launched Lupin Diagnostics

We crafted a distinctive identity while maintaining Lupin’s established brand. This strategic approach was consistently implemented across all aspects, aligning with the newly developed brand guidelines. The result was a cohesive brand representation that conveyed Lupin’s expertise in healthcare diagnostics while emphasising its strong technological foundation.

Now, out of our Bag
Deliverables

Right from naming to making it a huge successful brand.

Brand Building and Launch
Built nationwide diagnostics brand and launched the same

Brand Approach
Recommended to use existing lupin pharma’s doctors network for promotion

Innovation 
Technology enabled collection centre and marketing initiatives

Strong Brand Recall
Built trust among doctor’s community and patients

Exciting Sales Numbers
Strong sales numbers because of strong marketing strategy

This is what we have achieved with
Let’s Collaborate

Send us an email,
to discuss a new project.

We’re a team of creatives who love to come up with original ideas and work with healthcare companies to develop outstanding branding, design, UI/UX, and media.

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