Dr Lal PathLabs is India’s leading diagnostics and healthcare brand. The company offers a broad range of pathology tests and has thousands of touch points to cater its customers.
Glimpse of the Burp Creativity!
• Raised Breast Cancer Awareness
• Educate on importance of Early Diagnosis being key to survival
• Promotion of Campaign on various Media Channels for full coverage
• Increased awareness for enhanced sales and customers
After conducting a thorough analysis of Breast Cancer in India, The Burp Studio discovered issues that had to be addressed immediately. To start, we focused on our communication strategy as we wanted to keep the message simple yet effective. We also realised that this communication needs to go on all available platforms and reach our target audience. The message and visuals had to be easy to comprehend. Lastly, we examined how the tests can be marketed to the doctors and their patients by ATL/ BTL activations.
We’re a team of creatives who love to come up with original ideas and work with healthcare companies to develop outstanding branding, design, UI/UX, and media.