Lupin is an Indian multinational pharmaceutical company based in Mumbai.
It is one of the largest generic pharmaceutical companies by revenue, globally. The company’s key focus areas include Cardiovascular, Pediatrics, Anti-Infectives, Diabetology, Asthma and Anti-Tuberculosis.
Glimpse of the Burp Creativity!
We were asked to conceptualise a campaign achieving the defined objectives:
• Increase market share of Tonact
• Create awareness about the Heart Diseases
• Create awareness about the role of Cholesterol
• Engage/equip Sales team to build a better connection with Doctors
• Promote World Atorvastatin Week
The primary focus was to ensure that doctors can recall the name ‘Tonact’ while prescribing medicine to patients. We conceptualised and ideated a campaign that will help meet the defined objectives and also create a brand recall. While the campaign does what it is supposed to do, we also positioned the campaign in a unique way so that the molecule behind Tonact is also celebrated. The molecule used in Tonact is Atorvastatin, and the formation of the molecule was approved on 05th July, hence we suggested celebrating this as World Atorvastatin Week.
Our clients describe us as a product team which creates amazing UI/UX experiences, by crafting top-notch user experience.
IHW Digital Health Awards
The Economic Times
We’re a team of creatives who love to come up with original ideas and work with healthcare companies to develop outstanding branding, design, UI/UX, and media.